If you have an Instagram account, it is important to have a good Instagram profile layout. An Instagram profile not only allows you to share pictures, it can also serve as a marketing tool. However, you need to know how to use the features and the various options within the app to optimize your use of Instagram. There are basically three kinds of Instagram profile layouts: business, creator and personal. While the names may sound fairly self-explanatory, they really do all provide different functions.
Business: For businesses, the most important aspect of having an Instagram profile is to create a business section. This can be done through Instagram, instagramme, or hashmarks. The goal here is to draw attention to your Instagram page and build brand recognition through social media. Some businesses use instagramme to share official videos of events, instagrammed photos from events (such as weddings and holidays), instagrammable short clips of current events and pictures from the instagrammed pages of their own brands. Hashmarks can also help with this. hashmarks allow users who follow the page to instantly see when the next post on the Instagram feed is.
Creator: For those building their first Instagram business accounts, the first thing to do is to select the “create page” option. From the drop down menu, choose “Search All Content.” From the search results, select” Instagram Profiles” and then click “Create Profile.” You’ll be directed to a page where you can choose which type of page you’d like to create.
Business: To set up a business account, go to the Instagram profile search box and enter the business name in between quotation marks. For example, if your business is called Paper Cow, you’ll enter that instead of just Paper. Click search and then look over to the side section labeled “Settings.” Once there, scroll down to “IB Instagram Bio Settings.”
Personal: The most popular way for Instagram users to create a profile is by using their personal names. This is the most formal way to go. However, many people choose to use their real names or have one of their actual names along with a keyword to describe themselves. This is the perfect profile type for businesses, since it allows Instagram users to easily recognize the person behind the Instagram account.
Instinct: For those creating their first Instagram profile or a business page, the easiest, fastest and most intuitive way is to go with what others are doing. Take a look at what Instagrammers are currently doing with their accounts. What kinds of photos, videos and Instagram stories are they sharing? This is the information you need to get rolling with your own Instinct profile. Look for sites like Instagramger, WeFollow Instagram, Instagrammed and Instagramstory to find the best ideas for your Instagram stories.
Business: The most official Instagram profile type is business. Businesses and corporations will want to keep their page more formal than personal. They’ll want to choose a font and theme for their Instagram profile. They’ll want to use the standard colors of white and gray. They’ll want to have a link to their website where potential customers can learn more about them.
Personal: This is the ideal Instagram profile for the user who wants to go bold and express their personality. This is also the perfect profile, if you’re creating a page for a business and want to stick to the basic features. Remember, you’ll need to fill out the Bio section, but this area won’t be filled out as much as the other ones. Your username, bio and photo will all play a vital role in the design of your business profile. So, choose wisely.