Do you need to know what’s happening in the IT world to run your business? You’re not alone; being aware of any and all major changes that could impact your business is vital to staying competitive in today’s fast-paced environment. However, with so many different sources out there, how do you choose the best one? The good news is there are several things you can look for to ensure that you find the most relevant and up-to-date information available. To learn more about finding the right IT news source for your business, read on!
1) Do your research
Take some time to go through popular tech blogs and find out what kinds of stories they cover. What kind of topics do they write about? Do you think those things are relevant and useful for your business? Search on Google for news sources + your industry or news sources + keywords related to your business (e.g., news sources + marketing, news sources + accounting). Then use whatever free tools you have at your disposal—Google Alerts or RSS feeds, for example—to set up a monitoring system that will inform you of new posts on these sites. The great thing about so many tech sites is that they provide readers with a way to receive real-time updates via RSS feed, email, or Twitter (for example). Sign up today!
2) Focus on business-related channels
The news that interests you personally might not interest your customers. For example, if you’re a fan of Keeping Up with the Kardashians, that doesn’t mean your customers are too. Stick to sources that share news related directly to your business and customer base—and can help make it better. In addition, steer clear of politics and controversial topics; those things can quickly get complicated. If you do choose to cover such topics, be sure to do so in a way that is respectful and unbiased. That said, some businesses will find political or controversial issues interesting or relevant enough to include in their content marketing strategy (such as legal services firms covering current Supreme Court cases). If that’s true for your business, then by all means go ahead! Just be sure it’s relevant and appropriate.
3) Localize
Whether you’re a blogger, journalist, or even just an avid social media user, it’s important to stay on top of what’s happening locally. Smaller news outlets typically have a very quick turnaround time and are a lot more flexible than larger news organizations in terms of coverage style. If something is happening in your city or community and you want to know about it, check local newspapers and online sources first. Stay up-to-date with neighborhood happenings in order to get your voice heard. #FightFor15 and all that! (And yes, I realize these tweets are probably only tangentially related to each other).
Beyond staying abreast of local events and stories, there’s also good reason to follow major locals like NASA (@NASA) or MIT (@MIT). These accounts can help teach you about technological innovations taking place in your area, as well as provide industry insights—and they do so by posting several times per day. They are popular not only because they offer content people find engaging but also because they post often.
4) Look for diversity in sources
In 2017, content marketing is still one of the best ways to promote your brand and your business. However, what’s key about content is that it shouldn’t be created in a vacuum. The best-written post in history won’t do you any good if no one reads it—or shares it. Finding niche content sources that are both relevant and popular can boost your online presence and get people clicking on your links (and hopefully buying from you). It also means more credibility when getting quoted in mainstream publications: No self-respecting reporter would quote an obscure source on a topic he or she isn’t familiar with.
5) Use RSS feed readers
If you’re like most people, you probably ข่าวไอที subscribe to a few RSS feed readers. However, if your list is limited to only a few key sources, it’s time to think about broadening your horizons. If you want in-depth coverage of various topics—from business news and financial reports to entertainment news and technology trends—consider subscribing or creating an account with one of several online news portals. The good news is that several portals offer free access (or partial access) with basic registration information. If you find yourself gravitating toward certain topics on a regular basis, consider investing in an affordable paid subscription. With sites offering tools such as alerts and detailed search capabilities, finding relevant stories on any subject has never been easier or more efficient.
